The Choose Tap program aims to fight the rise of bottled water and position tap water as the best choice for hydration. 
The old brand was friendly, approachable and resonated well with the community, but it didn’t thrive in mainstream events and cater for a wider demographic. 
A modern typeface, energetic colour palette and contemporary illustrations had been introduced to elevate the visual language and drive community engagement with the tap water movement. 
I wanted to convey the brand as fresh, fun, active and healthy to counteract the connotation of tap water being second best to bottled water.
Role: Designer, Art Director
Creative Director: Laura Cornhill
Client: Yarra Valley Water
Studio: Studio Binocular 
Concept not published

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