Branding for Respect Victoria – a government organisation dedicated to the prevention of family violence and violence against women.
The brandmark represents an open conversation with the community about family violence and how we can prevent it by changing the way we think and talk.
The strong use of typography and imagery delivers a clear, confident and sincere design to carry its enduring message of long-term generational change.
My role included creating the brandmark, visual language, brand architecture and graphics system, as well as designing the rollout of various applications across print and digital platforms.
